POP UP GROCER ANNOUNCES Tia Lupita™ TO BE FEATURED
AT BROOKLYN LOCATION OPENING OCTOBER 2020

(New York, NY – October 2nd, 2020) - Pop Up Grocer, the world’s first-ever traveling pop-up grocery store, will bring its roster of innovative consumer brands to New York this fall for a month-long residency in Williamsburg, Brooklyn. Opening October 2nd through November 1st, Pop Up Grocer will showcase a select group of qualifying brands, vetted by founder Emily Schildt and the Pop Up Grocer team, including Tia Lupita.

In a world where there is a seemingly ceaseless and overwhelming amount of choice, Pop Up Grocer exists to cull through the clutter, and bring the joy of discovery to the grocery experience. Founded in 2019, Pop Up Grocer has created a unique space for unveiling new products, with stores in Los Angeles, Austin, and two previous stores in New York, with their third location coming this Fall. 

 With the onset of the COVID-19 pandemic, Pop Up Grocer has succeeded as a place for happiness and a sense of normalcy. The pop-ups now include private appointments to cater to each individual visitor’s needs, and allow for a more personal shopping experience. The stores maintain the health of visitors and staff, requiring masks for entry and enforcing safe distancing. With the nimble and flexible nature of the business, Schildt has adapted each pop-up to meet the ever-changing needs of today’s retail landscape.

"It is so rewarding to be back in New York, a year later, and to return to a new neighborhood through which we can continue to grow our community. As we've traveled the country visiting various cities, we've thought much about our home base, particularly during these trying times. We're grateful for the opportunity to bring joy and a sense of normalcy to those who have supported us from the very beginning." Emily Schildt, Pop Up Grocer Founder.  

Since Pop Up Grocer’s inception, the company has donated 5% of all in-stores sales to local causes with immediate impact. As of August 2020, Pop Up Grocer has shifted their 5% donation to build The Fund, a packaged gift to one emerging early-stage, Black-owned brand, to include a variety of services and generosity from the Pop Up Grocer team and partners, in addition to the monetary contribution.

Located at 111 N 5th in Williamsburg Brooklyn, NY visitors can shop each day from 10AM to 7PM, with private appointments daily from 9AM-10AM available for scheduling through the Pop Up Grocer website beginning October 2nd through November 1st. For more information, please visit popupgrocer.co and @popup.grocer on Instagram.